DTC E-Commerce Recurring Revenue Brand. Growth Engine.

Description

An 11-year-old e-commerce membership business with tens of thousands of active members and a back book of hundreds of thousands of customers demonstrating significant Customer Lifetime Value and a robust, loyal customer base.


Key strengths:

- Products: The Company offers precision-built razors crafted in Germany, designed to deliver a smooth and seamless shaving experience. Also stocking a range of high-quality vegan formula
own brand wet products: Body Wash, Shave Cream, Face Scrub, Postshave Balm.

- Recurring Revenue: Highly tuned and metrics-focused customer acquisition model. Optimised to reduce churn and increase retention.

- Scalability: The model, warehouse, and team allow for rapid acceleration. The funnel is designed to increase volume and scale.

- Back Book Value: The hundreds of thousands of past customers represent a valuable asset for remarketing, reactivation, and cross-selling opportunities.

Opportunities:

- The marketing is highly effective, with well-established partners and channels, delivering very low CPA acquisitions compared to typical D2C norms.

- Increasing the marketing budget would deliver accelerated growth in a predictable and proven way, as the business has built extensive and detailed custom reporting that drives decisions and would allow for a proven path to growth.

- New products could be introduced, increasing basket size. And growth could be found in partnering with new partners to reach new audiences, boost visibility, and support expansion into new channels.

For further information please get in touch with Transworld at [email protected] or call us on 0203 911 1059.
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Listing Details

• Listing Number: 62394-629076
• Location: Greater London, England
• Price: 950,000
• Down Payment: 0
• Sellers Discretionary Earnings: 144,436
• Category: Beauty/Personal Care


• Inventory: 0
• FF&E: 0
• Employees: 4
• Years Owned: 12
• Reason for Selling: Retirement